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Contact:
Rob Huckels
Vice President of Marketing
MedSurge Advances
214.540.3807
rhuckels@medsurgeadvances.com
DALLAS – October 30, 2006 – MedSurge Advances, the leading aesthetic medicine services provider for physicians, announced today the introduction of “Fundamentals”, an intensive two-day training workshop designed to guide doctors step-by-step through the process of launching a career in aesthetic medicine.
As doctors are discovering, starting an aesthetic practice offers the promise of greater work satisfaction and an additional source of income. But the process also brings with it new challenges — among them, developing a viable business plan, marketing aesthetic services and handling cash customers.
“Most doctors entering the field of aesthetic medicine are initially very excited after they purchase all the new equipment, but then they realize that they have no idea what comes next,” said Rhonda Johnson, Ph.D., MBA and MedSurge Advances education specialist. “That’s when MedSurge steps in with guidance, not only on operating the equipment and conducting consultations, but on competing successfully in a cash-based, sales-driven environment.”
“‘Fundamentals’ is particularly valuable for doctors who are concerned about marketing their services,” Johnson said. “From guerrilla marketing strategies to up-selling techniques, the workshop provides doctors with the tools and training necessary to establish patient relationships that increase loyalty, referrals and revenues.”
“Fundamentals” provides broad-based training for aesthetic medicine practitioners, encompassing financial management, marketing, operations, and sales training. The program is offered twice monthly to doctors with new or existing aesthetic medicine practices, providing an essential introduction or a refresher course to this complex field.
“Fundamentals” provides broad-based training for aesthetic medicine practitioners, encompassing financial management, marketing, operations, and sales training. The program is offered twice monthly to doctors with new or existing aesthetic medicine practices, providing an essential introduction or a refresher course to this complex field.
Based in Dallas, MedSurge Advances is the nation’s largest independent provider of aesthetic medicine products and services to physicians. MedSurge Advances helps physicians across the United States build and manage their practices in aesthetic medicine, one of the fastest-growing healthcare segments. Since its founding in 2002, MedSurge Advances has provided technology and business resources for hundreds of physicians who have started stand-alone businesses or added aesthetic procedures to their existing practices.
For more information, contact Rob Huckels, vice president of marketing, at 214.540.3807 or rhuckels@medsurgeadvances.com.