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DALLAS — February 14, 2007 — MedSurge Advances, the leading aesthetic medicine services provider for physicians, today announced the 2007 schedule for Fundamentals, a two-day medical spa workshop designed to guide doctors step-by-step through the process of launching a career in aesthetic medicine.
The company also announced the schedule for its Sales & Marketing Bootcamps, which include Fundamentals plus an additional two days of intensive MedSpa sales and marketing training, and a new educational workshop called Elementals, designed as a refresher for existing MedSurge Advances physicians and their staffs.
“Operating an aesthetic practice offers the promise of greater work satisfaction, an additional source of income, and fewer insurance-reimbursement hassles,” said Scott Day, president and CEO of MedSurge Advances. “But the process also brings with it new challenges. Preparing doctors for these challenges, and providing ongoing support, are the objectives of our workshops and boot camps.”
The Fundamentals workshop provides broad-based medical spa training encompassing financial management, marketing, operations, and sales. Practice areas covered at the workshop include:
The Sales & Marketing Bootcamp follows Fundamentals with two days of intensive training and role-playing in a variety of aesthetic medicine sales and marketing scenarios. The Elementals workshop, for existing MedSurge Advances physicians, helps doctors train new staff and focus on practice areas with room for improvement.
Based in Dallas, MedSurge Advances is the nation’s largest independent provider of aesthetic medicine products and services to physicians. MedSurge Advances helps physicians across the United States build and manage their practices in aesthetic medicine, one of the fastest-growing healthcare segments. Since its founding in 2002, MedSurge Advances has provided technology and business resources for hundreds of physicians who have started stand-alone businesses or added aesthetic procedures to their existing practices.
For more information, contact Rob Huckels, vice president of marketing, at 214.540.3807 or rhuckels@medsurgeadvances.com.