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Contact:
Rob Huckels
Vice President of Marketing
MedSurge Advances
214.540.3807
rhuckels@medsurgeadvances.com
New Offering Helps Doctors Hire and Retain Salespeople, Aestheticians and Other Essential Medical Spa Personnel
DALLAS — July 27, 2006 — MedSurge Advances, the nation’s largest independent provider of aesthetic medicine products and services to physicians, today announced a new recruitment offering to guide doctors through the process of hiring and retaining personnel for their medical spas.
“High employee turnover can be crippling to a new business; according to a recent Harvard University study, 80 percent of turnover is due to hiring mistakes,” said Paul Herchman, CEO of MedSurge Advances. “Hiring the best staff can dramatically increase an aesthetic practice’s chance of success.”
MedSurge Advances has assembled a team of recruiters with years of experience in hiring salespeople, aestheticians, and other MedSpa staff. As specialists in the business of aesthetic medicine, the company’s recruiters know the common hurdles physicians face in hiring and retaining a peak-performing team.
“Physicians are accustomed to hiring nurses, but staffing a MedSpa is substantially different. MedSurge Advances has the expertise to coordinate the recruiting process – including screenings, interviews, salary requirements and negotiations – in a field unfamiliar to most doctors,” said Bruce Vermeulen, president of MedSurge Resources, the consulting arm of MedSurge Advances.
Recruiting through MedSurge Advances helps physicians:
“In starting our MedSpa practice, we knew it would be critical to surround ourselves with the right employees. MedSurge Advances helped us put in place the most important building block for any new business – the people,” said Dr. Carmen Ramirez, who operates the Pur Aesthetic Medical Spa in Brandon, Fla.
MedSurge Advances recruiters utilize a proven system to ensure the best results possible. The company’s eight-step process includes:
“Operating an aesthetic business means that patients are also customers. MedSurge Advances recognizes that everyone from the aesthetician to the receptionist must be able to ‘sell’ the business,” said Herchman. “We help physicians make a successful transition to a MedSpa practice by assembling a staff that can establish and maintain productive patient relationships.”
Based in Dallas, MedSurge Advances is the nation’s largest independent provider of aesthetic medicine products and services to physicians. MedSurge Advances helps physicians across the United States build and manage their practices in aesthetic medicine, one of the fastest-growing healthcare segments. Since its founding in 2002, MedSurge Advances has provided technology and business resources for hundreds of physicians who have started stand-alone businesses or added aesthetic procedures to their existing practices.
For more information, contact Rob Huckels, vice president of marketing, at 214.540.3807 or rhuckels@medsurgeadvances.com.